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Reduc is a website that reduces any URL and hosts images with a URL and quick to share buttons and also lets you give a password, max clicks/views and goes to your links. So in short, the reduc.in is a Url Shortening and Image Sharing website.

This service has Google Chrome extension and also an api. If you are a regular user of twitter, then you will know that the URL shortened services are all the rage thesedays. Some of these services have been existing long before the Twitter was ever born and the rest are brand new. Most of these services have just one specific purpose. That is to take your long URL and turn it into a shortened and easy one to share. Once you click on these shortened links, you will be redirected to the original page of the content.

Some of these services will do much more than all this. They will track the clicks through the short url it generates and thereby allowing you to get deep view into who is clicking on those links. They also offer a tool bar to help the others in sharing the content as well.
Some of the main reasons why the url shortening is useful is that the shortness such as bit.ly and tinyurl are services that would help in taking the longer URLs and transforming them into manageable links that never exceeds 20 characters. The URL shorteners are not new. The TinyURL has been used since 2002. But they gained popularity only in Twitter that allows just 140 characters in any message.

Now to point out why the URL shortening is preferred, it will be that they will make the links more manageable. It will also be easier to share a small URL compared to a long one. Some of the links are long due to SEO or search engine optimization reasons. That is, it is about ranking top in the Google. These search engines considers the keywords in the URL. These URLs helps in describing the content but are lengthy and will not be easy to share via emails, web pages and particularly through any social media services like the Facebook, Twitter or Orkut. They also promote sharing. You can add more links and content in the less space with the URL shorteners.