Facebook connect, an extension of Facebook platform is a very impressive one, as it lets users to take their identity and connections everywhere throughout the web. It constitutes a set of APIs which helps you through the process.

One benefit of using Facebook Connect would be enabling the users on Facebook to share your content with their friends. Users can instantly find out their friends and get engaged in many activities. 300 million users are using this, and features like simple registration and robust data bring more number of users towards it. By increasing traffic, registrations and user engagement, you can grow your revenue, besides increasing monetization opportunities.

Advanced integration is currently going on. Based on a user’s profile information, relevant and targeted information will be present. Information by friends or people-in-your network’s usage is filtered, and recommendations are part of it. You could create new experiences and lightweight actions which would allow users to interact with each other. Publishing stories, gifting etc will be possible thereafter.

With Facebook Connect, you can share what you do online and stay updated on what your friends are doing. For every website, you won’t be required to create separate accounts and you can just use your Facebook login instead, wherever Connect is available.
Yahoo made an announcement that, it will be making Facebook Connect a much deeply-integrated part of their site. MySpace is also planning to make it a key part of their site.

Facebook Connect allows third party web sites to access Facebook user data and features of the site, like sharing activity from other sites over to its news feed home page. Facebook Connect is thus helping other sites to get more social, and is driving traffic between them and Facebook.
Facebook Connect is free and you can be a part of making the web much more social and use it to get connected to a much larger crowd.